the story (speculative world / concept)
Timeline from 2020 - 2060
During the bleak, solitary period popularly referred to as the "Quaran-twenties," many claimed to experience various psychic phenomena such as premonitions, precognitive dreams, astral projection, etc. This spurred the great "Spiritual Revolution" of the mid 2030s, in which the general public showed massive support and interest in "New Age" spiritual beliefs. This prompted intrigue in previously skeptical scientists and academics, leading to government-funded, and private research efforts dedicated to proving or disproving the existence of these aforementioned psychic phenomena. In 2040, nearly all skepticism was squashed once a device capable of “translating” time into a perceivable “dimension” was created.
We now refer to time as the 4th dimension; and much like how humans can physically traverse the 3D plane, we have discovered that there is a “extrasensory” part of us that is able to interact with and traverse the 4D plane as well. The device created during research allows observers to see different "versions" of objects or events in various points in time. Researchers also found that the device’s projected image differed based on who was using it; and for a single observer, it varied based on their state of mind at the time, thereby confirming that human thoughts and consciousness can affect the 4D, providing merit to previous pseudo-scientific concepts like manifestation, Law of Attraction, clairvoyance, and more.
The Product
The general public became obsessed with altering or guaranteeing the future they saw in the 4D viewer, which was commercialized into an optical device called MIRA² . People no longer make choices without consulting MIRA² to see whether their decision had effected their projected future.
With the proliferation of MIRA², and the knowledge that our conscious and subconscious beliefs can affect the 4D, all marketing and advertising has shifted to promote products' positive effects on one's mental state. There has also been a rise in mental "propaganda" and subliminal messages hidden in media by the government or underground groups that want to weaponize the universal consciousness to mass-manifest certain events.
2060 digital magazine cover with hidden subliminal messages (can you spot any?)
product ads
Programs:
Photoshop & After Effects
ad showing vase plant in different points in time (as seen through MIRA²)
This ad aims to convey the idea that MIRA² gifts users with the power to change and have control over their lives and future. Hidden within the ad are the words POWER, SUCCESS, and WEALTH. The goal is to get potential viewers to subliminally associate the product with those concepts.
MIRA² is an ocular device that allows humans to see the "fourth dimension" (particles in different points in time). The device can also be directed by users' thoughts to reveal their projected, or potential future(s). Because the 4D exists outside the natural human senses, colors seen through MIRA² may not resemble or behave like color in the 3D.
This abstract ad, intended to be displayed on a large, tall screen such that the models appear life-sized, portrays the many potential paths and choices MIRA² can reveal to a user. The model at the bottom of the screen is meant to represent someone without MIRA², hence their blank, monochromatic surroundings; while the model at the top lives in a more exciting, vibrant world thanks to MIRA².
Similar to the previous ad, this one also includes subliminal messaging of the words POWER, SUCCESS, and FAME.
The brand seeks to portray a high-end feel to attract those that desire success and luxury. MIRA² dons sleek metal hardware that surrounds a glass-like material that is embedded with quantum technology.
in this ad, the MIRA² device reveals hidden rooms (signifies various choices and life paths) on an otherwise blank white wall
lofi prototypes
initial sketches
