speculative ads
role: creative director and graphic designer
Programs:
Photoshop and After Effects
SMPL is an organic wellness snack brand with products intended to help improve digestion, mood, and physical wellbeing.
In these speculative ads/promotional images, I wanted to convey the feelings associated with each of the "bites" products in regards to their marketed health benefits.
In these speculative ads/promotional images, I wanted to convey the feelings associated with each of the "bites" products in regards to their marketed health benefits.
animated ad (press play)
animated ad (press play)
instagram giveaway
role: creative director and graphic designer
Programs:
Photoshop
I was tasked with creating graphics to promote a collaboration giveaway on Instagram. I wanted to create a simple, yet luxurious-feeling spread of images that cohesively accentuated each brand.
For each image, I created a subtle gradient background in a color that I felt complemented the brand, and then added shadows and reflections to create a sense of depth.
For each image, I created a subtle gradient background in a color that I felt complemented the brand, and then added shadows and reflections to create a sense of depth.
ads for social media
role: graphic designer
Ad Director: John Gross
Programs: After Effects
